Valentine’s day set to build the 2023 e-commerce trajectory: Valentine’s Day is set to build the 2023 e-commerce trajectory. This is according to consumer research and analytics company Eighty20.
Online shopping growth in 2023 is expected to be about 25% which could see online retail exceed 5% of total retail in South Africa for the first timeConsumer research and analytics company Eighty20 delves into Valentine's Day online shopping trends across popular gifting categories, meal delivery services such Mr D and what cuisines prove to be popular. File photo.Valentine’s Day is set to build the 2023 e-commerce trajectory.
The Eighty20 national segmentation , which summarises and tracks key South African consumer segments, shows digital adoption and e-commerce has not been driven only by the wealthier “heavy hitter” segment but can also be seen across most demographics. According to MAPS , in buying gifts online, heavy hitters and middle-class workers who earn an average of R15,000 per month are the most likely to treat someone special with an online gift.
“In some cases we have seen customers 10 times more likely to purchase if presented with a relevant, timely offer,” Burnstone said.
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