That sports broadcaster you hear may not be a human. Artificial intelligence commentators are edging into roles in sports broadcasting, already being introduced in the Masters golf and Wimbledon tennis tournaments.
of more than 25 years, whose work includes PGA Tour golf coverage and hosting for WGRZ, an NBC affiliate, said the Masters’ AI lacked commentary techniques such as the inflection of the voice to keep audiences engaged with the game.
Thanks to voice cloning, the voices of ‘AI Hannah’ and the real Hannah England are difficult to distinguish, prompting the broadcast to add disclaimers before the AI speaks to inform listeners that what they’re hearing is not a real human. He said England was not compensated for providing her likeness and he declined to disclose financial details related to the AI voice project. He said AI’s added value was not convincing yet.
An IBM spokesperson would not comment on details of their financial arrangements with their partners.
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