Fox, ESPN and Warner Bros Discovery will launch a sports streaming service later this year.
ESPN and Warner Bros Discovery said on Tuesday they will launch a sports streaming service later this year to capture younger viewers who are not tuned in to television.
The full suite of ESPN channels will be available to consumers alongside the sports programming of other leaders “It’s a smart defensive move with potentially huge upside,” former Disney executive Bernard Gershon said. The launch will come at a time when cable television continues to lose subscribers. Live sports continue to serve a powerful audience draw, whether on television or online, as NBCUniversal’s Peacock demonstrated last month with its live streaming of the NFL’s AFC wild card playoff game, he said.
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