Canada's cannabis market may balloon to $2.8 billion this year. Despite strict packaging rules, top edibles companies say they're racing to get a foot in the door.
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Business Insider talked to five edibles companies that are thinking about how to approach the Canadian market to understand what is making them consider taking the leap and why some think the pros outweigh the cons.It's plastered with yellow health-warning labels and prohibited from having images or fluorescent colors. Nor can it include cutout windows to show the inside of the container, meaning consumers can't even see what the edibles look like before purchasing them.
Each package can also have no more than 10 milligrams of THC. Compare this with, say, California, which has a limit of 10 mg THC per serving and 100 mg of THC per package. Despite the restrictions, Brightfield predicts the Canadian adult-use market will double this year to $2.8 billion from $1.2 billion in 2019, making it a lucrative target market for cannabis companies looking to expand.Business Insider contacted some of the top US-based edibles companies, based on a list provided by BDS Analytics as well as others known to be prominent in the field.
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