The extraordinary growth of the Vodacom United Rugby Championship continues for the third season in a row with the league setting new attendance and broadcast records.
The Vodacom URC has also maintained its position as the rugby competition with the fastest growth rate on social media, in addition to the league’s phenomenal rise on YouTube.
The most eye-catching metric of this new total was the Round 11 audience of 3.4million who tuned in to the action that took place on a break week in the Six Nations, when the Lions hosted the Sharks and the Vodacom Bulls took on the DHL Stormers at Loftus Versfeld. The Vodacom Bulls proved a key draw in the playoffs with close to a million viewers tuning into their epic Semi-Final clash with Leinster, while the Grand Final game against Glasgow Warriors was watched by 1.1million.
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