Vodacom United Rugby Championship chief executive Martin Anayi has confirmed the perception that the pan nation competition is growing steadily year on year by pointing to the record breaking figures that have already been accumulated even though the season is not yet over.
This past weekend’s final round of the 16 team and 18 round competition featuring teams from South Africa, Ireland, Wales, Scotland and Italy saw as many as 11 teams still in the hunt for playoff places at the start of it, and the Welsh club, the Ospreys, snuck into the playoffs courtesy of their win in the final match of a pulsating weekend in Cardiff.
“It has become a proper pan country competition and we are most proud of that, it is great to see teams from all our different nations making the playoffs,” said Anayi in a media round table at the start of the buildup week to this weekend’s start of the Finals Series. “We have been tracking up on the metrics and breaking things down territory by territory, focusing on audience growth across social media, broadcast and ultimately bums on seats. Those are the key metrics. We have been working super hard with the clubs to show growth and healthy competition and it appears to be working,” he said.
“In many ways the South Africans have taught us about professionalism and how to be professional, the game has been run along professional lines for longer there,” he said.
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