United Rugby Championship CEO Martin Anayi has hailed the involvement of the South African teams in the competition,
'Our broadcast audience is up 49 percent globally, and in the UK and Ireland it is up 24 percent.'The growth and popularity of the United Rugby Championship is directly related to the four South African teams’ participation in the competition, according to URC chief executive Martin Anayi.
Besides the Bulls and Stormers from South Africa being part of the knockout rounds, Ireland have Munster, Leinster and Ulster, Wales have the Ospreys, Scotland have Glasgow Warriors and Italy have Benetton.“Our broadcast audience is up 49 percent globally, and in the UK and Ireland it is up 24 percent.“Social media is also up, and we are fourth globally on Youtube when it comes to rugby competitions.
The Stormers and Bulls contested the first season’s final in 2021/22 and in 2022/23 the Stormers again featured in the last game. Regarding the involvement of all five URC territories in the playoffs, Anayi said: “It has become a proper pan country competition and we are most proud of that, it is great to see teams from all our different nations making the playoffs.
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