'We actually are pacing exactly where we thought we would be,' NBCU's ad sales chief Mark Marshall says of the 2023 upfront.
Now Peacock is practically a mature business , and the company is using it, in conjunction with its linear TV assets and digital platforms, as a piece of a larger puzzle.
“All of these distribution agreements that we did have played with this idea that we wanted to control our own ad sales, of our own product,” Marshall says. “It is a little scary when you look at it and think about fragmentation, but I think the positive for a marketer is if you look at NBC, and then you look at Peacock, together they reach 178 million people. There’s only 10 percent duplication across that 178 million people.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Paramount Ad Sales Chief: Skipping Upfronts Was “The Right Decision” This Year'Our objective here is to make the complex simple,' John Halley tells THR, with the CBS and Paramount+ owner now mostly done with its upfront meetings.
Read more »
Hadley Gamble Leaving CNBC After Her Complaints Led to NBCUniversal’s Ouster of Jeff ShellThe Abu Dhabi-based anchor has been with the financial news network since 2010.
Read more »
Hadley Gamble Is Leaving CNBC; Exit Follows Comcast’s Firing Of NBCUniversal CEO Jeff ShellHadley Gamble, whose complaints led to the firing of ex-NBCUniversal boss Jeff Shell late last month, is leaving CNBC, the network said today. “CNBC today announced that Hadley Gamble, Anchor and S…
Read more »
CNBC’s Hadley Gamble, Who Alleged Former NBCUniversal CEO Sexually Harassed Her, Is Leaving NetworkCNBC International anchor Hadley Gamble, who accused former NBCUniversal Chief Executive Jeff Shell of sexual harassment, is leaving the network, CNBC said
Read more »
CNBC anchor Hadley Gamble, who accused former NBCUniversal CEO Jeff Shell of sexual harassment, leaving companyThe news about Gamble’s departure came more than two weeks after Shell left the company following an outside legal counsel investigation into allegations of “inappropriate conduct.”
Read more »
CNBC cuts ties with anchor Hadley Gamble, who accused NBCUniversal CEO of sexual harassmentNBCUniversal on Tuesday cut ties with Hadley Gamble, whose sexual harassment and discrimination complaint against since-fired CEO Jeff Shell resulted in his ousting.
Read more »