SPONSORED | insidePMI Philip Morris SA believes it’s time for a new conversation and common sense approach on how to reduce smoking rates. unsmokesouthafrica
SponsoredSmoking remains a major public health challenge in SA and across the globe. The World Health Organisation estimates that the number of smokers in the world will not change by 2025. This tells us that, while a smoker’s best choice will always be to quit nicotine and tobacco altogether, many will not.
A smoke-free future is possible for SA and the world. Not only does Philip Morris believe in a smoke-free future, the company is taking active steps to bring it about with the launch of a local campaign called “Unsmoke South Africa”. There is a growing body of evidence that we can achieve a public health benefit using traditional tobacco control methods alongside a harm reduction strategy involving smoke-free alternatives.It starts with differentiated regulation for products that are deemed appropriate for the protection of the public health.
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