Beginning Friday, TrollsWorldTour was available to rent in the home for $19.99 after the studio decided to break the theatrical window
"World premiere. Stream from home!" So trumpeted Fandango's homepage on Friday in touting Universal and DreamWorks Animation's, which is defying tradition in launching on premium VOD and a smattering of theaters that remain open.
"You have hundreds of millions of families stuck at home. I don't know if a new title would work on a weekly basis, but I actually thinkwill surprise people in terms of how well it does," says media and entertainment analyst Richard Greenfield of LightShed Partners.
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