Universal Music Group, the label representing Taylor Swift, said on Wednesday (Oct 18) it has partnered with digital music firm BandLab Technologies to help protect the rights of artists and songwriters amid the growing use of artificial intelligence.
The deal marks the latest move by the label in the music industry, which is grappling with songs created by generative AI - a technology that makes it easy for internet users to mimic artists' voices, often without their consent.
Universal Music partnered with Alphabet-owned YouTube in August to form an incubator that would explore the use of AI in music with the help of Universal artists such as composer Max Richter and rapper Yo Gotti. Universal Music had previously said it was working with the other 140 organisations in the creative industries to support policymakers around the world about how to ensure AI is used at the service of creators.
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