United's Kinective Media is the latest example of how airlines have adopted new revenue streams like cobranded cards.
United Airlines launched Kinective Media, a platform that aims to connect brands to customers via the carrier's seat-back screens and app.CREATE FREE ACCOUNT
Passengers on a Boeing 737 Max-8 plane during a United Airlines flight departing from Newark Liberty International Airport in Newark, New Jersey, US, on Wednesday, March 13, 2024. The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seatback screens and in its app, among other platforms, as it seeks to leverage customer data.
The platform is the latest example of airlines trying to drum up new lines of revenue and leverage their lucrative loyalty programs.
"There is the potential for 3.5 hours of attention per traveler, based on average flight time," United said.
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