Indie Indonesian vegan beauty brand Esqa has raised $6 million in a series A round led by Unilever Ventures.
It is sold through omnichannel platforms, especially via marketplaces, e-commerce and its own direct-to-consumer website. Brick-and-mortar wise, Esqa is carried in Sephora, Watsons and local cosmetics stores in 47 Indonesian cities. Esqua has broadened its reach in Vietnam through Sociolla stores, as well.Esqa was founded by Cindy Angelina, who serves as its chief executive officer, and Kezia Trihatmanto, the brand’s chief product officer.
“Innovation is at the forefront of our brand,” said Trihatmanto, in the statement. “Our approach is to think globally and act regionally, therefore Esqa is fast in spotting international trends, but catering [them] to Asian skin and local demands, according to our customer-centric focus, providing products that the customer needs.”
Ventures’ expertise in partnering with visionary founders in building iconic consumer brands across the world and East Venture’s strong ecosystem in Indonesia, it will empower Esqa to embark on its next stage of growth.” Pawan Chaturverdi, a partner at Unilever Ventures, said Esqa is being built “into one of the most exciting indie beauty brands in the Southeast Asia.”
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