China-owned TikTok is reportedly testing a new feature that integrates Google Search within its app, a development that experts believe could significantly boost traffic and ad revenue for both the fanatically leftist American tech giant and its Chinese communist counterpart.
that TikTok, the Chinese social media giant, is in the testing phases of a pioneering partnership with Google, aiming to enhance its search features. This integration was discovered by app researcher Radu Oncescu, who noted that some searches conducted within the TikTok app now present an option to extend the search on Google. This feature directs users to an in-app browser, showcasing Google’s search results for the respective query, creating a seamless and integrated user experience.
Sundar Pichai, chief executive officer of Alphabet Inc., during the Google I/O Developers Conference in Mountain View, California, US, on Wednesday, May 10, 2023. Google introduced a new large language model, used for training artificial intelligence tools like chatbots, known as PaLM 2, and said it has already woven it into many of the internet search company’s marquee products.
“Brands want to quickly reach younger audiences, and both platforms have the power to do this if they will learn to work together,” stated Oncescu, highlighting the immense potential for brands to connect effectively with younger demographics through this integration.
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