Entrepreneurs devised a plan at the beginning of the war when supply exceeded demand for pet food.
Two entrepreneurs who started a pet food company in late 2021 have shifted gears this year. Now, the Kaniville company is feeding Ukrainian troops and helping local supermarkets keep their shelves stocked.
Taras Lysenko worked several years to start production of dog and cat food in metal cans by October 2021 near Kanev, which is in the Cherkasy Oblast in central Ukraine. By February of this year, the war of Russian aggression began."The first week after the start of the war, we were all shocked by what was happening. I started calling customers whom I knew personally," Lysenko said in a Pravda report.
Soldiers with Ukraine's Territorial Defense eat lunch at their defensive outpost in the woods on June 29, 2022 in the Kramatorsk Region, Ukraine. A pet food company in Ukraine called Kaniville is now making human food at its processing plant.Nearly 100 people worked for the company, which meant payroll was still expected. They worked odd jobs in the plant until one day a partner of Lysenko came up with an idea.
"At the beginning of March, my partner Ihor, who lives in Cherkasy, was going to the factory in Khmilna and saw how free chicken meat was being distributed to people from a truck right on the highway. They had nowhere to sell the goods, they also stopped working usual supply channels," Lysenko said. Lysenko and his partners devised a new plan to work with local poultry plants to buy chickens at a discounted price. They developed a recipe, tested the product and soon had several thousand cans ready to ship."On the equipment where we made animal feed, you can make canned goods. We had almost everything, except recipes," Lysenko said, noting that the equipment is"washed in a special way" as they still produce dog and cat food.
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