Virtual currencies and tokens have attracted interest from amateur investors lured by stellar gains but who also risk big losses and being scammed.
“As we live more and more of our lives online, we can’t allow online business to operate in ways we wouldn’t tolerate with any other business,” Charles Randell, head of Britain’s Financial Conduct Authority , said on Monday.Kardashian had advertised virtual token Ethereum Max in June in a story feed on her Instagram account, which has more than 200-million followers.
Randell stressed that Ethereum Max was not connected to Ethereum, which is the world’s second most popular cryptocurrency after bitcoin. “When she was recently paid to ask her 250-million Instagram followers to speculate on crypto tokens by ‘joining the Ethereum Max Community’, it may have been the financial promotion with the single biggest audience reach in history,” Randell said.“But she didn’t have to disclose that Ethereum Max — not to be confused with Ethereum — was a speculative digital token created a month before by unknown developers.
The FCA has repeatedly warned against the risk of crytocurrencies, arguing that investors can potentially lose all their money because the assets are not backed by the UK government’s financial services compensation scheme., we’re proud of our 36 year history, throughout which we have delivered to readers the most important, unbiased stories in South Africa. Good journalism costs, though, and right from our very first edition we’ve relied on reader subscriptions to protect our independence.
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