UK streamer BritBox just inked a big Comcast deal and is poised to grab more US viewers with shows that go way beyond Agatha Christie
The Xfinity opportunity is"a real step change in terms of distribution and access," said Reemah Sakaan, CEO of BritBox International."There are lots of quality-seeking audiences who don't quite yet know that we exist or how to access us. So it's really exciting to see it come to bear."
While its archetypal viewers may be older women who come for its British crime and mystery dramas like"Agatha Christie's Poirot," BritBox wants audiences — especially younger ones — to know it's more than just its vast cozy mystery library.
"It's a library of content that is totally new to the consumer, to the American consumers," said Robert Schildhouse, EVP and head of North America for BritBox."That's another pretty substantial value proposition of what we bring to the table — we aren't totally reliant on big splashy shows."
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