Primary Talent International has announced a surprise split with Creative Artists Agency.
noted that the 32-year-old company, with clients including The 1975, The Cure, Lana Del Rey, Noel Gallagher, Jack Harlow, alt-J, Dropkick Murphys and Patti Smith, “greatly enhances our ability to serve our clients on a global scale, through added resources, support and even greater opportunities,” noting the agency’s reputation for being “fiercely independent, which we love about them.”
Silbermann added: “We are honored that they believed we were the right partners to help take their clients and their agency to the next levels of success, while retaining their brand and management identity and philosophy.” Primary Talent asked for a split from CAA in order to “re-establish Primary’s independent status,” one source tells. Shortly after closing the ICM deal last year, CAA laid off 105 ICM Presents employees from different parts of the company.
An agreement to terminate the coupling was finalized earlier this year in a deal led by Primary Talent managing partner and CEO
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