Luxury automaker Bentley says it is pouring billions into upgrading manufacturing to accelerate its electric vehicle development plan, joining other auto brands shifting away from gasoline engines.
The Associated Press
LONDON -- Luxury automaker Bentley said Wednesday it is pouring billions into upgrading manufacturing to accelerate its electric vehicle development plan, joining other auto brands shifting away from gasoline engines.said that it's investing 2.5 billion pounds into sustainability efforts over the next decade. The company said the money will be used to secure the company's “first step into electrification at the production plant” in Crewe, south of Manchester, which employs 4,000 people.
Under the electrification program, Bentley will abandon the powerful 12-cylinder gasoline engines that the marque's luxurious vehicles are known for in favor of battery power. The first model is scheduled to roll off the production line in 2025 and by 2030 all of Bentley's model lineup will be electric.
Bentley, which is owned by Volkswagen, already makes hybrid version of its Bentayga SUV and Flying Spur sedan. “Our aim is to become the benchmark not just for luxury cars or sustainable credentials but the entire scope of our operations," Chairman Adrian Hallmark said in a press release.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Farfetch CEO sees tech innovation as key to ‘new luxury’Being slow to digitize luxury has kept brands from fully personalizing high-end retail experiences.
Read more »
Will China’s attempts to rein in celebrity culture affect global luxury?Since the luxury industry has become over reliant on brand ambassadors and idols in China, it is safe to say that this crackdown will have a powerful impact.
Read more »
Kering cedes luxury watchmaking space to LVMH, Richemont with portfolio shakeupFor French fashion conglomerate Kering, it would appear the time is not now for watches.
Read more »
Hot Aston Martin DBX to be the ‘most powerful luxury SUV’ | EvoAston’s high performance DBX to be revealed on Feb 1 and pack a whole lot more power
Read more »
Benedict Cumberbatch 'loved' lockdown as he isolated with family at luxury lodgeBenedict Cumberbatch's parents were only meant to visit him for three weeks but lockdown restrictions meant they resided with him in New Zealand for five months
Read more »
L.A. man pleads guilty to wire fraud in million-dollar luxury car lease schemeHis businesses promised to take over lease payments for exotic and high-end cars, but then he would rent out the vehicles and leave victims on the hook.
Read more »