UFC star Dustin Poirier has partnered with Bud Light, close to a year after the beer brand began a campaign featuring trans activist Dylan Mulvaney that led to plenty of consumer backlash.
After Bud Light began an ad campaign featuring transgender activist Dylan Mulvaney and sending a can of Bud Light decorated with Mulvaney's face to the influencer, the historic brand was canceled by many consumers. Late last month, parent company Anheuser-Busch InBev said revenue in the U.S. market declined by 9.5% in 2023 and dropped by 17.3% in the fourth quarter 'with sales-to-retailers down by 12.1%, primarily due to the volume decline of Bud Light.' U.S.
can beat anybody in the world, but I can lose to anybody in the world, too, because I’m human. Listen, man, I have 50 fights. I’ve been at the highest of the highs and the lowest of the lows in this sport. And just like I said, aligning with this brand, Bud Light, you have to keep moving forward. You learned your lessons, be better than you were the last time — keep training, keep fighting and keep living. That’s life, man,' he said.
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