Jarmond, at the forefront of UCLA teaming with USC to leave the Pac-12 for the Big Ten, talks about the move, eschewing tradition and playing in the Rose Bowl
UCLA Athletic Director Martin Jarmond was at the forefront of UCLA and USC leaving the Pac-12 Conference and pursue a jump to the Big Ten Conference.
While the Bruins won’t compete in the Big Ten until 2024, the sudden announcement last week helped produce more questions about the overall state and direction of college football. Jarmond is no stranger to the Big Ten, having worked at Michigan State and Ohio State, before leaving to become the athletic director at Boston College in 2017 and then taking on the same role at UCLA in May 2020.
During his tenure at UCLA, Jarmond has helped lead the university’s athletic department through the pandemic and produced a new appeal partnership with the Jordan Brand and Nike.Did your previous experience working for a university competing in the Big Ten prove to be useful in the process to move UCLA to the Big Ten Conference?Having some familiarity with the Big Ten helped because I spent so much time in the conference at Michigan State and Ohio State.
I’m a firm believer that if you are standing still, then you are falling behind. And although we have had a lot of success in all of our sports, our job is to ensure that we continue to have success or even more as we move forward and to do what we need to have resources to win and compete at a high level to attract the top talent and to develop. You need resources to do that.
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