The U.K. has unveiled plans to clamp down on misleading cryptocurrency adverts 🇬🇧
The U.K. appears to be striking an upbeat tone with its announcement — with the government "eager to support innovation in cryptoassets." Chancellor Rishi Sunak added:
"Cryptoassets can provide exciting new opportunities, offering people new ways to transact and invest — but it's important that consumers are not being sold products with misleading claims. We are ensuring consumers are protected, while also supporting innovation of the cryptoasset market." In particular, the government says that it recognizes how stablecoins can provide "a more efficient means of payment" — reducing fees and waiting times once funds have been sent.
It also marks a more proactive approach. Although the Advertising Standards Authority has played a significant role in scrutinizing crypto ads so far, this regulator only ends up launching investigations once problematic promotions are in the public domain.a Freedom of Information request by The Guardian revealed that there werecrypto-related adverts on the capital's transport network between April and September 2021, with some politicians calling for them to be banned altogether.
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