Tyla, the singer-songwriter, has had a phenomenal year marked by chart-topping music, successful brand partnerships, and a shift towards a new musical direction.
Singer-songwriter Tyla Laura Seethal, known simply as Tyla , has been having an eventful year. With renowned brand partnerships and chart-topping music, she has proven unstoppable in maintaining her winning streak.The incredible year Tyla has had is undoubtedly one of the most packed and consistent runs for an artist in their debut prime. Garnering global acclaim, topping charts, and working with big brands are just some of the ways she has solidified her status as a force to be reckoned with.
Tyla collaborated with an iconic American fashion brand, for their Spring 2024 campaign titled “Linen Moves.” The campaign showcased a visual blend of fashion and music through a choreographed performance that presents Tyla as the focus, alongside a cast of dancers dressed in the'Linen Moves' collection. She also partnered with a renowned American electronics company founded by seasoned rapper Dr. Dre. The brand is well-known for its high-quality electronic products, such as headphones, speakers, and earbuds. This collaboration also featured Alo Yoga, an American activewear brand specializing in comfortable and durable products for yoga enthusiasts. Tyla became the face of this campaign in April, promoting their'Beats Fit Pro' earbuds in an advert filmed at a beach in the Bahamas while wearing a two-piece set by Alo Yoga.Beats by Dre was not the only electronics brand Tyla collaborated with. In September, she featured in an advert for Bose’s “Hear It All” campaign alongside global stars such as rapper Don Toliver, Central Cee, and singer Lalisa. The stars appeared in the advert promoting the brand’s'Ultra Open Earbuds,' showcasing their stylish and innovative design. The earbuds have a trendy ear-cuff style that clings to the helix while the bud fits securely into the ear. In September, Coke Studio announced Tyla and R&B star Usher Raymond as an addition to a star-studded lineup alongside other artists like Karol G, NewJeans, and Peggy Gou. Tyla released her latest single, “Tears,” on November 20th which is different from her usual'popiano' sound
Tyla Singer-Songwriter Brand Collaborations Music Industry Chart Success Fashion Electronics Coke Studio
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