Ford dealers will need to spend big to upgrade their stores for the automaker's EV transition.
The majority of Ford's U.S. dealerships have decided to plug in to the automaker's electric future, Ford CEO Jim Farley said during Monday's Automotive News Congress.
During its annual dealer meeting in September, Ford told its dealers that individual stores will need toDealers had the choice of Certified and Certified Elite upgrades, which Ford estimated at the time would cost about $500,000 for Certified and between $1 million and $1.2 million for Certified Elite. Dealers also had to agree to non-negotiable pricing.
Farley also revealed that those dealers still sitting on the fence will have another chance to opt in to Ford's electric future in 2025, acknowledging that the electric transition will take time., though Farley didn't mention the take rate among the luxury division's stores. During the Automotive News Congress, Farley also mentioned Ford's plan to let customers order vehicles directly from the automaker online, thus circumventing dealerships, similar to the direct sales model made popular by Tesla. He said the future of the current franchise model hangs in the balance."The future of the franchise system hangs in the balance here."
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