Two-Thirds Of Ford Dealers Agree To No-Haggle EV Pricing | Carscoops carscoops
and other infrastructure upgrades. Despite the majority of dealers agreeing to the company’s proposed sales tactics, not all are onboard.
A number of Ford dealers in New York filed to sue the automaker last week, claiming that the company’s EV sales requirements violate franchise laws with illegal pricing requirements and allocation systems. Ford, though, says that it believes its programs are lawful and Farley said that the company is working to include dealers in its future. That’s as opposed to startups like Tesla that sidestep dealers altogether.
“We’re betting on the franchise system,” Farley said. “We want to work with our dealers, but there are certain things our customers want that are non-negotiable.”the Certified or the Certified Elite program . For the former, dealers need only invest around $500,000, but are only allotted 25 EV sales per year. The Certified Elite track, meanwhile, sees dealers investing up to $1.2 million for facility upgrades, but will be allocated more EVs. Farley said that the majority of dealers who signed up to the Certified program, opted for the Certified Elite option.
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