AutoTrader’s 2023 South African Electric Vehicle Buyers Survey revealed what it will take to convince South Africans to buy electric cars.
The majority of South African car shoppers are inclined towards owning an electric vehicle in the future, however, most will only do so if it offers at least 500km of range and can charge to full in under four hours.
“The perceived disadvantage regarding the initial cost to purchase has decreased by 3.4% from 65.2% in 2022 to 62% in 2023. This decrease can be attributed to the introduction of more affordable new EVs in the market this year, as well as a growing used EV car parc, one that offers a cheaper entry point to ownership,” states CEO of AutoTrader, George Mienie.
Another main issue preventing EV adoption is practicality, with most buyers requiring a range of at least 300km. More than 34% of survey respondents, the largest group, required an electric car with a range of 500-700km, while 19.7% needed over 700km.Over 77% of the participants stated that it should take less than four hours for an EV to fully charge at home. It is important to note that domestic EV chargers are primarily designed to charge cars overnight in preparation for the next day.
Nearly half of those surveyed believe that a fast charger should take no more than 30 minutes to charge their devices, while the second-largest group stated that they would allow for an additional 30 minutes of charging time.AutoTrader also conducted a survey to determine the awareness of electric vehicle models and the most trusted EV brands among consumers in South Africa.
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