Two Schmucks’ Moe Aljaff Is Launching A Miami Pop-Up Bar In South Beach

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Two Schmucks’ Moe Aljaff Is Launching A Miami Pop-Up Bar In South Beach
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The famed bartender left Two Schmucks in October—just days after it placed number seven at the 2022 World’s 50 Best Bars. Here’s what he’s up to in Miami these days.

The Schmucks

.” We do own the trademark for Two Schmucks and Schmucks in the U.S and I feel that it’s still very much my brand, but I would like to move on from what we did in Barcelona. I want to do something that’s just about us but kind of simplified and more inclusive, which I feel The Schmucks is. Keeping it understated is the way forward and will also allow us to evolve into more branches of the brand because the next market we’re looking at is very exciting.

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