Twitter's former global communications head tells BBC News he is worried about Elon Musk's plans.
Charging $8 a month for a Twitter blue tick and other bonus features will make the social-media platform lose its "magic", a former executive has said.
In addition to the blue Verified badge, those who pay could have their tweets promoted more widely and see fewer adverts, Mr Musk has suggested. "You have to convince them that they'll get something out of it that they don't already by seeing tweets embedded in newspapers and television coverage all over the world."Brandon Borrman worked at Twitter for nearly four years, before moving to MozillaBut Mr Borrman said there remained no credible alternative, despite smaller rival Mastadon claiming to have registered thousands of new accounts since Mr Musk's purchase was completed.
"Elon obviously has a particular way he likes to manage and approach things that's quite different from the way Twitter has been managed in the past," he said.Unconfirmed reports suggest Mr Musk is considering firing thousands of staff.
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