Dis-Chem’s marketing operations coordinator said the company knew nothing of the 'African beauty campaign' run by the Killarney branch.
Dis-Chem’s marketing operations coordinator said the company knew nothing of the ‘African beauty campaign’ run by the Killarney branch.
“Every year we have a different ones [themes] sent to us from head office. We all have to do it differently,” says Opperman.Dis-Chem’s marketing operations coordinator, Obakeng Modubu, said the company knew nothing of the “African beauty campaign” run by the Killarney branch. “We have the same themes for all our stores nationally, as well as the ones in Namibia and Botswana. It is very important that they all do the same thing as they are given the same directive from head office,” says Modubu.
She said mannequins were not permitted in any Dis-Chem store and was surprised that the Killarney Mall branch used it.
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