\u0022Is Twitter dying?\u0022 billionaire Elon Musk mused in April, five days before offering to buy the social media platform.
The reality, according to internal Twitter research seen by Reuters, goes far beyond the handful of examples of celebrities ghosting their own accounts. Twitter is struggling to keep its most active users – who are vital to the business – engaged, underscoring a challenge faced by the Tesla Inc chief executive as he approaches a deadline to close his $44 billion deal to buy the company.Sign up to receive daily headline news from the Ottawa SUN, a division of Postmedia Network Inc.
Cryptocurrency and “not safe for work” content, which includes nudity and pornography, are the highest-growing topics of interest among English-speaking heavy users, the report found.tap here to see other videos from our teamAt the same time, interest in news, sports and entertainment is waning among those users. Tweets on those topics, which have helped Twitter burnish an image as the world’s “digital town square,” as Musk once called it, are also the most desirable for advertisers.
Twitter’s study examined the number of heavy tweeters in English who displayed an interest in a topic, based on the accounts they followed, and how that number of users changed over the past two years.tap here to see other videos from our teamTwitter was motivated to investigate “disturbing” trends among users that may have been masked by overall growth in daily active users and better understand the decline in the company’s most active users, the documents said.
This illustration photo taken on July 8, 2022 shows Elon Musk’s Twitter page displayed on the screen of a smartphone with Twitter logo in the background in Los Angeles.Advertisers generally steer clear of controversy or nudity for fear of damaging their brands. Major advertisers including Dyson, PBS Kids and Forbes suspended advertising due to accounts that were soliciting child pornography on Twitter, Reuters reported in September.
Current and former Twitter employees who spoke with Reuters said they feared Musk’s calls for less content moderation and his reported plans to gut the staff, which they said will exacerbate the deterioration of the quality of content.Topics that have traditionally made Twitter a popular platform for its millions of users are now in decline among the most active English-speaking users, the documents show.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Incoming premier David Eby likely to shuffle cabinet, craft \u0022activist\u0022 budget: political expertsIncoming premier David Eby likely to shuffle cabinet, craft 'activist' budget: political experts
Read more »
Police assessment didn't warn protesters would use Ottawa locals as 'leverage': BellThe Interim Ottawa police chief says the force didn\u0027t have intelligence suggesting \u0022Freedom Convoy\u0022 would use locals as a \u0022leverage point.\u0022
Read more »
Police assessment didn't warn protesters would use Ottawa locals as 'leverage': BellThe Interim Ottawa police chief says the force didn\u0027t have intelligence suggesting \u0022Freedom Convoy\u0022 would use locals as a \u0022leverage point.\u0022
Read more »
Police assessment didn't warn protesters would use Ottawa locals as 'leverage': BellThe Interim Ottawa police chief says the force didn\u0027t have intelligence suggesting \u0022Freedom Convoy\u0022 would use locals as a \u0022leverage point.\u0022
Read more »
Cannabis users experience somewhat more post-surgery pain than those who abstainAnd with that pain, pot users also “have higher opioid consumption after surgery\u0022
Read more »
Cannabis users experience somewhat more post-surgery pain than those who abstainAnd with that pain, pot users also “have higher opioid consumption after surgery\u0022
Read more »