Twitter CEO Elon Musk has said that new user signups to the social media platform are at an 'all-time high', as he struggles with a mass exodus of advertisers and users fleeing to other platforms over concerns about verification and hate speech.
Musk, who also runs rocket company SpaceX, brain-chip start-up Neuralink and tunnelling firm the Boring Company, has said that buying Twitter would speed up his ambition to create an “everything app” called X.
Advertisers on Twitter, including big companies such as General Motors, Mondelez International, Volkswagen, have paused advertising on the platform, as they grapple with the new boss. Activists are urging Twitter's advertisers to issue statements about pulling their ads off the social media platform after Musk lifted the ban on tweets by former US president Donald Trump.
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