Celebrities and top accounts say they have blue checks they didn't pay for — and don't want.
The rollout of Twitter's paid blue check mark, which now costs $8 a month after previously being free, could become a case study in business schools across the globe, with some users calling it a"debacle" and media experts calling it chaotic and incompetent. last week when the company fully moved over to its new subscription service called Twitter Blue.
"Like many of the changes Twitter has enacted since Elon Musk took over, the rollout of Twitter Blue has been frenetic and wildly inconsistent," Brooke Erin Duffy, an associate professor of communications at Cornell University, said in an email to CBS MoneyWatch. Companies often give free products to influential people, such as social media stars who receive products to feature on YouTube or TikTok, noted Dr. Jennifer Reinwald, assistant professor of communications studies at Widener University.
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