Twitter on Wednesday became the first social media platform to allow cannabis companies to market their brands and products in the United States. The company had earlier only allowed advertising for hemp-derived CBD topical products, while other social media platforms including Facebook, Instagram and TikT
Twitter on Wednesday became the first social media platform to allow cannabis companies to market their brands and products in the United States.
However, more states in the United States are moving towards allowing the sale of recreational cannabis, with 21 already on board. "This is a pretty massive win for legal cannabis marketers," multistate cannabis and medical marijuana company Cresco Labs said. "This change speaks to the growing acceptance of cannabis as a mainstream wellness category, and we are hopeful it will serve as a catalyst for other social media platforms to follow suit," said Kate Lynch of Curaleaf, the biggest cannabis company operating in the United States.
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