Twitter aims to diversify beyond advertising, but can it be done?

Twitter aims to diversify beyond advertising, but can it be done? DStv403 eNCA

The forum platform Reddit has deployed a hybrid model, making money via advertising, paid subscriptions and digital coins that allow users access to special privileges.

While Twitter has been offering a paid subscription with additional features since last year, Musk aimed to raise the price to $8 a month and include account verification in the plan's perks. Finally, because paid subscribers -- arguably the most active on the network -- would see 50 percent less advertising than non-paying users, the plan would"dilute the quality and the size of the addressable audience for advertisers."

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