Affiliate streamers can now join Twitch's Unity Guilds, a subtle change that promises big things.
There are lots of reasons to join a guild in an MMO. You want to rank up together with your members. You want to create raid parties to take on bosses. Or maybe you’re just looking to make new friends to vibe with.
Backed by Twitch, the Guilds provide funding, educational workshops, and access to resources for securing coveted brand deals. They’ve also helped streamers score elusive front page placement for bigger exposure and viewership. The, the second act of the previous/born out of the Twitch Women’s Alliance, currently boasts several hundred members, and that number is expected to grow as affiliate streamers join its ranks.
That push for collaboration and community was also clear at TwitchCon Las Vegas with panels like “The Asian American Experience On Twitch,” “Indigenous Representation In Streaming,” and “The Gayest Panel At TwitchCon,” which dove into shared experiences like familial expectations and maintaining your mental health. They also didn’t shy from tougher topics like combating hate on and off stream.
“For folks who are part of an underrepresented group, the thing that they love about Twitch is that they were able to find a community that broke down the geographic walls that limit who you actually have access to in your life, and they get to live this authentic life with people who get them who love them who support them,” Delphin says., and some have said Twitch can and should do more.
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