Twitch has apologised for updates made to its branded content policy which have upset streamers across the platform. Ye…
Twitch has apologised for updates made to its branded content policy which have upset streamers across the platform.that detail what is and isn't allowed on the platform in terms of branded and sponsored streams, a major way streamers generate extra revenue.
The new rules were met with anger by large swathes of the streaming community, forcing Twitch to apologise and rewrite its guidelines.Some of the additions include limiting on-stream logos to three percent of screen size and not allowing burned-in video advertisements, display advertisements, or audio advertisements."Burned-in" advertisements are prerecorded and embedded directly into a stream.
As a result, streamers will need to amend how they run their sponsored streams, which is crucial as Twitch hasMoreover, these rules will apply to both event streams and charity streams that use the platform, which could have a major impact on advertising and fundraising. The news comes just days after Summer Games Done Quick, the popular speedrunning charity event, raised over $2m through its Twitch channel."This is absolutely atrocious," said Twitch Partner LowcoTV.
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