South Africans are obsessed with stories – especially local narratives – and this is the reason MultiChoice has invested in local series.
South Africans are obsessed with stories – especially local narratives – and this is the reason MultiChoice has invested in home-grown series.According to The Broadcast Research Council of South Africa , households consuming linear TV declined by 12.5% over the past four years.Roughly 6.3 million South Africans have Netflix and 3.6 million have Showmax.
Filmed entirely on location in South Africa, it was created through the skills and contributions of over 8 000 people.The premiere episode attracted over four million viewers and was the top-performing show with an audience share of over 45% in its time slot.South African audiences tend to become so immersed in the series they are consuming, they emotionally connect with the character as if they are a real person, or their real name.
The warning signs are there. Most advertising doesn’t work. Cannes International Festival of Creativity – the Oscars of advertising – was already town crying in 2022 that 85% of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective.Branded content must therefore undergo a metamorphosis into branded series. The ad truly must become the entertainment.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Drinking and driving in South Africa – what insured South Africans need to knowThe Ombudsman for Short-Term Insurance examines a case where someone submitted a claim following an accident – admitting they had been drinking earlier that day.
Read more »
South Africa: Shared Poverty and the Curse of Unemployment in Rural South AfricaAnalysis - Debating Ideas reflects the values and editorial ethos of the African Arguments book series, publishing engaged, often radical, scholarship, original and activist writing from within the African continent and beyond.
Read more »
South Africa: Chinese E-Commerce Companies Popular in South AfricaRotondwa Mbadaliga is a self-professed 'shopping addict.' The 25-year-old South African fashion influencer says she is a huge fan of Chinese-linked e-commerce companies Shein and Temu because she can get the latest trends at the cheapest prices delivered straight to her door.
Read more »
South Africa: Higher Education Faces Many Challenges in South Africa - 3 Priorities for the New MinisterAnalysis - When South African president Cyril Ramaphosa named Nobuhle Nkabane as the minister of higher education on 3 July 2024, many people I know in the sector had to Google her name. Dr Nkabane had been deputy minister of mineral resources and energy since August 2021.
Read more »
South Africa: Expectations Versus Reality - the Use of Generative Ai in South Africa's 2024 ElectionAnalysis - By now you've heard that 2024 is the ultimate election year. With over 60 countries around the world heading to the polls, concerns about generative artificial intelligence (AI) and its effects on electoral integrity have received plenty of media coverage.
Read more »
South Africa: Cyril Ramaphosa's Speech to Parliament Listed South Africa's Old ProblemsAnalysis - South African President Cyril Ramaphosa's opening of parliament speech successfully captured the spirit of a diverse and cohesive multi-party government ready to get down to work. But it failed to tell South Africans how the new dispensation will do things differently, and better.
Read more »