The network's foray into sports draws modest numbers, but owner Nexstar's CEO says the broadcasts beat expectations.
LIV Golf league
drew an averaged of 288,500 viewers and a 0.18 household rating on Saturday and Sunday. By comparison, the weekend’s PGA Tour event averaged just under 2 million viewers — about seven times as many — over the same two days on NBC. The two LIV rounds on The CW also came in behind four PGA Tour telecasts on the Golf Channel.
Despite the small numbers, however, the CEO of The CW’s parent company said on an earnings call Tuesday that he was pleased with LIV’s debut on the network.
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