ABC's broadcast also has a big social media footprint even as its on-air numbers are mostly flat.
improved — albeit just barely — on their all-time low numbers from the previous year.
ABC’s broadcast of the show on Sunday averaged 4.04 million viewers and a 1.03 rating among adults 18-49, a hair better than the 4.01 million and 1.0 for the 2020 awards. The Nov. 10had a similar performance, matching their 2020 performance in adults 18-49 and dipping slightly in viewers; for both shows, it’s an improvement on a couple years of double-digit declines in ratings.
The awards also had a big social media footprint: Per Talkwalker’s Social Content Ratings, the AMAs were the most social program on TV in the past three years and posted sizable year to year gains in both interactions and video views.drew its biggest audience of the season as Fox’s late afternoon broadcast averaged 28.06 million viewers. That in turn helpedstayed strong with 7.42 million viewers, about even with the previous week, and added 810,000 with a simulcast on CMT.
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