WhatsApp and Facebook have become vital tools in the kasi economy — and TikTok is not far behind.
Television’s influence as a marketing tool among township residents is fast losing its impact. This is one of the key findings in the “2022 SA Township Customer Experience Report” undertaken by digital agency Rogerwilco, market research company Survey54 and Marketing Mix Conferences.
The report is a vital primer for brands operating in this space, given that almost half of SA’s urban population live in such areas — and more than 60% do so in places like Cape Town. This underlying thread is also evident in the emergence of food delivery alternatives such as Delivery Ka Speed and Order Kasi, both meal delivery services that exclusively offer food from restaurants based in townships.
With the purchasing of clothing being an integral part of the shopper experience, the survey asked township residents whether they were more likely to buy local or international fashion brands using their store account. The results were that 74% of respondents were more likely to buy local fashion brands using their store accounts if these brands were easily available in stores where they shop.
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