Pima County Fairgrounds will host four stages with more than 60 rock, pop, New Age, electronica and jam band acts over three days.
Cathalena E. Burch One of the country’s most celebrated jam bands is headlining a roster of more than 60 artists at the 15th annual Gem & Jam Festival Feb. 3-5.
“There’s a little something for everybody,” said festival coordinator and founder Toby White, who launched the event as a gem show afterparty in 2005 and has seen it grow into a three-day event at the Pima County Fairgrounds that includes camping, four stages, several art galleries and dozens of vendors selling clothing, arts and crafts and, of course, gems.The festival has never really been affiliated with the Tucson Gem, Mineral and Fossil Showcase, which runs through Feb.
The idea was to bring high-energy jam bands that would turn a concert into a party. For the first few years, as the festival made its way to ever bigger venues and grew from a single day to three days, the lineup grew to include local and national New Age, electronica, folk and rock artists that would appeal to a broad audience. The festival’s target audience, White said, is 20s to early 30s, although the festival has added events and attractions that appeal to families and older people.
“People weren’t even talking about COVID-19” when they held the event in early February 2020, White said. Gem & Jam is the largest festival White produces. In 2017 to commemorate the solar eclipse, he coordinated the Symbiosis Gathering in Oregon, which attracted 65,000 people.If you go What: 15th annual Gem & Jam Festival
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