Never mind the tweets. Trump's 2020 re-election campaign is obsessing about branding and merchandising, down to fonts and color schemes.
ARLINGTON, Va.—President Trump’s path to a second term starts not in Florida, Pennsylvania or Wisconsin, but in the pages of a corporate-style branding book developed inside a spacious and well-equipped campaign office.
The document, “Branding Guidelines for the Trump Presidential Campaign,” covers design minutiae such as font size, spacing and authorized colors—“Trump Red” and “Trump Blue” for logos, and “Trump Gold” for special occasions. It specifies which images of Mr. Trump to use to convey compassion, which to show...
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