Former President Donald Trump has been teasing another presidential run since before he left the White House.
. Trump has a history dating back to the 1980s of publicly toying with White House bids only to back down.
Trump has dramatically ramped up his spending after facing criticism for failing to financially help his favored candidates while continuing to vacuum up small-dollar donations. His newly launched MAGA Inc. super PAC has now spent more than $16.
Chris LaCivita, the Republican strategist who was behind the "Swift Boat Veterans for Truth" campaign that badly damaged Democrat John Kerry's 2004 presidential prospects, is working for Trump’s super PAC and expected to take on a senior leadership role in the campaign operation, according to people familiar with the conversations, as is Susie Wiles, the longtime Florida operative who has been overseeing his political efforts.
Trump, meanwhile, faces mounting challenges. He remains a deeply polarizing figure, particularly after spending the last two years spreading lies about the 2020 election. And while Trump remains overwhelmingly popular among Republicans, an October AP-NORC poll found 43% said they don’t want to see him run for president in 2024.
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