Trevor Noah — From Cell C CEO to Microsoft CQO

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Trevor Noah — From Cell C CEO to Microsoft CQO
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After resigning from The Daily Show in 2022, South Africa’s own Trevor Noah has remained as busy as ever.

The promotional videos focus on Microsoft ’s work in artificial intelligence, with Noah speaking to scientists and Microsoft staff members on various topics.

Fourteen years ago, Cell C pumped a significant amount of money into its network to relaunch as a serious mobile data contender in South Africa. By that Sunday, 1 August, Cell C had taken out full-page ads in the Sunday Times and Rapport to apologise with public letters addressed to Noah. It seemed all too impressive that Cell C prepared, approved, and booked a full-page ad in South Africa’s two biggest Sunday newspapers within days of the viral clip.

While the campaign left a sour taste in the mouths of marketing and media pundits who felt played, it would be a mistake to conclude that it backfired. Noah spent his early youth at the private school Maryvale College, a Catholic school in Johannesburg.

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