Pooch loving celebs Trevor Noah, Chris Evans, NFL star Odell Beckham Jr. and CAA co-founder Michael Ovitz are among the latest high-profile investors in Jinx, a “clean-label dog nutrition brand des…
, a “clean-label dog nutrition brand designed to meet the needs of the modern dog.”
Hollywood players do invest in passion projects but Jinx has a particularly heavy hitting roster. Will Smith, Halsey, Nas, Michael Strahan, Zachary Quintowere part of a seed funding round that raised $3.75M in the fall of 2019 led by Initialized Capital.
“Being headquartered in LA we get a ton of access,” said Jinx CEO and co-founder Terri Rockovich, of the opportunity to liaise with marquee investors who love their dogs . “They like what we are doing, they believe in the mission.”
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