The travel industry has stayed on the sidelines for much of the subscription boom. But that’s changing for some airlines, rental car companies, and hotels.
Paul Bersebach / Orange County Register via Getty ImagesThere are subscriptions for just about everything these days, including streaming services, pet toys, meal plans, even crime-solving kits, and each year there are millions more people willing to pay for them.
But subscription deals also come with restrictions and fees that can make them costly if a travelers' circumstances change. “There has never been a more compelling time for airlines to consider developing subscription products than now,” said Henry Harteveldt, a travel analyst and the founder of Atmosphere Research.
Hotel operators and other lodging companies are also embracing the subscription model, as a way to build relationships with 20- and 30-something travelers, who intend to blur the line between work and travel, and are comfortable with monthly fees.
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