Canada’s biggest printer says it has developed an ‘innovative’ circular for the city that will cut the volume of paper from flyers by almost 60% and eliminate the plastic bags they come in
, the country’s biggest printer, said Monday it has developed an “innovative” circular for the city that will cut the volume of paper from flyers by nearly 60 per cent and eliminate the plastic bags they come in entirely.
“Research shows that most consumers continue to rely on printed flyers to plan their visits to local stores,” Patrick Brayley, Transcontinental’s senior vice-president of premedia, distribution and in-store marketing unit, said in a statement. “We have paid close attention to the dialogue surrounding our offering in recent years and trust this innovation, together with our new digital platform, will deliver on the expectations of all stakeholders.
Transcontinental argues Publisac is a valued tool for low-income households, allowing them to save up to $1,500 a year by knowing which stores are offering discounts on everything from food to toothpaste to winter tires. Critics of the program don’t dispute that but say it creates an enormous amount of waste whose cost is borne by all taxpayers regardless of whether they wanted the flyers or not.
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