Ignore the low-income earning end of the country at your business peril 🔒
In economic downturns, one would expect the low-income earning segment of the population to be the hardest hit as they have little in the way of a financial buffer.
But looking at some companies’ financial results, one begins to understand just how resilient this part of the population actually is. Last week, Momentum attributed it to low-income households being more careful about their spending.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.
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