A study reveals that over a third of Scots have started listening to traditional Scottish music more often in the past year. Many believe the genre is gaining popularity and express interest in supporting efforts to promote and preserve traditional music.
A study found that over a third of Scots (34%) have started listening to trad more often in the past year. Sixty-one percent of those surveyed believe the genre is gaining more popularity, and 56% of people stated that they are inclined to listen to more trad music in the future. Another 37% of Scots saying trad music has influenced their overall musical taste with 53% of individuals saying they’ve noticed an inclusion of the genre within the media.
Elsewhere, to find out the most popular Scottish trad music songs, VisitScotland analysed more than 157,000 tracks featured within Scottish trad music playlists on Spotify. Ida's Jig by Dàimh is the top-ranking trad music song, followed by Walking On the Waves by Skipinnish and Echo by Talisk. Land Below the Waves - Skipinnish. VisitScotland have previously suggested that part of the enduring appeal of trad music is that it’s so deeply rooted in the cultural heritage of Scotland, with 88% considering it a vital part of the nation’s culture and heritage. Another 84% of respondents argue that by preserving it we ensure that future generations have a connection to their roots and cultural identity, while an additional 82% believe that it fosters a sense of community that brings people together. A further 61% of Scots expressed an interest in supporting efforts to promote and preserve traditional music. Enthusiasm is notably higher among younger generations, with millennials most likely to be expressing interest in such initiatives compared
Traditional Scottish Music Scots Popularity Study Genre Cultural Heritage Preservation Support
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