Tracking Down a Meme Thief in “It Feels Personal”

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When the filmmaker hugh_clegg found that a video he had filmed of a friend and posted to YouTube had been reëdited and shared—widely—without giving him any credit, he launched a search. Watch his desktop documentary here:

, with one user getting tons of engagement from the snippet. The account was anonymous, and Clegg decided to investigate and find the user Mr_Bee_143, who had been sharing the video without crediting him. The narrative of this desktop documentary—a style of filmmaking that sources its imagery from the Internet through screen-capturing software—tells the story of his quest for the real identity of the person who reposted the video.

In the documentary, Clegg uses a stream of edited images and YouTube videos, and recordings of his video chats to take viewers along on the search. Sometimes that search is literal: screen grabs show him typing keywords into Google. “I found [that] portraying myself as being stuck within a screen more accurately showed the powerlessness of the situation,” Clegg mentioned.

The advice of a private detective soon leads Clegg to a social-networking platform for gamers, where the TikToker also has an account, and Clegg enters a virtual world where users represent themselves with avatars. The investigation yields a figure quite different from the nefarious scammer one might have imagined, and along the way Clegg’s hunt raises questions about

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